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David West

Dave West

I’m David West Nytch, owner of West & Co. Jewelers.

I am a nationally recognized, DeBeers Diamonds Today Award Winning Jewelry Designer, Master Goldsmith, Gemologist and a Certified Gemologist Appraiser. I have been in this business for over 35 years starting out part time polishing and sizing rings in the back room of a Rochester jewelry store.

I earned a Bachelor of Fine Arts degree in Jewelry Design and Metalsmithing from the Rochester Institute of Technology’s School for the American Crafts as well as attending the Rhode Island School of Design. I also have my Gemology Degree from the Gemological Institute of America and hold my certifications as a Registered Jeweler, Certified Gemologist and Certified Gemologist Appraiser with the American Gem Society.

In 1982, as a junior at RIT, I started my first company with a close friend from school – Richards and West. Today the firm is a highly regarded jewelry manufacturer providing services to designers, retailers, and major brands. However, my heart has always been at its best working with individuals, crafting for them something uniquely theirs for the milestones in their lives.

With that in mind, my wife Jody and I opened our current company West & Co. in 1991 in Webster, NY. Although we have always carried a diverse selection of jewelry in all price ranges our specialty has always been doing what I love best: crafting one-of-a-kind custom jewelry.

Driven by passion, devoted to joy

The love of jewelry, diamonds, gemstones, platinum, gold and silver has shaped my whole life.  Nothing gives me more joy than creating unique pieces of jewelry for people’s most special moments.  I could not and would not do anything else. 

A history of creativity, a heritage of craftsmanship

Everyone has an inspiration, and I’d have to say mine was my Grandfather. Precision, attention to detail, and high quality workmanship were very important to him. He was an architect, but he was also my teacher, guide, and friend. To this day, I still have the graceful wooden model boat he designed and built for me in my office: it’s a constant reminder that hard work results in amazing beauty.

A David West Original Design - Necklace

Working with gold, platinum and silver takes some know how. Becoming a certified gemologist prepared me to help people choose the best diamonds & other precious stones. There’s always the balancing act between contemporary style and classic design: it’s a tightrope I thrive on. I love the entire process of designing and crafting jewelry. It’s intrinsically joyful for me. The best part is working with the people who truly guide the creative process. I don’t just make custom jewelry: I make custom jewelry specifically for you.


1983: Graduated School for The American Crafts – RIT

1984: Debut New Designers Room at Jewelers of America Show

1985: Won DeBeers Diamonds Today Award

1991: Opened West & Co in Webster

1993: Earned Gemology Certification

1994: Moved West & Co to larger location

1999: Earned Membership to American Gem Society

2002: Built our store in Rochester, NY

2015: Moved Store to Auburn, NY