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West and Co coming to town

About West & Co.

I’m David West Nytch, owner of West & Company Fine Diamonds and Jewelry. I am a nationally recognized, DeBeers Diamonds Today Award Winning Jewelry Designer, Master Goldsmith, Gemologist and a Certified Gemologist Appraiser. I have been in this business for over 35 years starting out part time polishing and sizing rings in the back room of a Rochester jewelry store.

I earned a Bachelor of Fine Arts degree in Jewelry Design and Metalsmithing from the Rochester Institute of Technology’s School for the American Crafts as well as attending the Rhode Island School of Design. I also have my Gemology Degree from the Gemological Institute of America and hold my certifications as a Registered Jeweler, Certified Gemologist and Certified Gemologist Appraiser with the American Gem Society.

In 1982, as a junior at RIT, I started my first company with a close friend from school – Richards and West. Today the firm is a highly regarded jewelry manufacturer providing services to designers, retailers, and major brands. However, my heart has always been at its best working with individuals, crafting for them something uniquely theirs for the milestones in their lives.

With that in mind, my wife Jody and I opened our current company West & Co. in 1991 in Webster, NY. Although we have always carried a diverse selection of jewelry in all price ranges our specialty has always been doing what I love best: crafting one-of-a-kind custom jewelry.

In Love With Auburn NY

For 20 years Dave West and his wife Jody have dreamed of moving to Auburn, NY and relocating their beloved jewelry store to their new home. In the Fall of 2015 they were finally able to make that dream come true!

Why We Moved To Auburn

For the last 20+ years we have been traveling to Owasco Lake on a summer weekend to relax and unwind a bit – to enjoy the kind of peace I find sitting on the end of a dock, with your feet in water, watching the sun set. I’ve had some of my best creative moments on those afternoons. On the drive home to Rochester the conversation has always been the same – someday.

Day on the water, bliss.

A couple of years ago, heading out of town one afternoon, we noticed changes starting to happen in downtown Auburn – buildings being renovated, people strolling down Genesee St. or enjoying dinner outside on the sidewalk and we started to think maybe someday is now. Jody and I are getting to that age where you really start to think about where you would really like to be for the second half of your career.

Like any good family business owners, we did our due diligence and the more time we spent researching the market, meeting with people and exploring the possibilities, the more we learned and appreciated what a great place Auburn is to live and work.

Rochester has been good to us. I founded and grew 2 successful businesses in Rochester. It was a big decision to make but now that we are here in Auburn I am glad we made the move.

In the course of my career I have traveled (and still do) to many places, and in this digital world we could live just about anywhere – but no place has the same combination of friendly, welcoming people, natural beauty and overall quality of life that is right here in the Finger Lakes.

That is why we chose Auburn, NY for West & Co.! My wife Jody and I love Auburn and decided it was time to make it our home!

West and Co. New Location


We are proud to announce that West & Co. will be opening another location in Auburn, NY during the summer of 2016. My wife and I fell in love with 12 Genesee St. immediately – we could see the potential that this historical building had and we knew this was where we wanted to set up shop! Stay tuned for more updates regarding our new location and for now please continue to shop our location in the Fingerlakes Mall and online!

Stay Up to Date! Join Our Jewelry A-List

Interested in staying up to date with all things West & Co.? Become a member of Auburn’s Jewelry A-List to learn more about our events, latest jewelry collections and our upcoming Grand Opening event for our new store location on Genesee St.!

Join Auburn’s Jewelry A-List